Come shred & shop with us! Join Stio Stowe & VMBA on Sunday July 19th, 2026. Shred & Shop will feature VMBA-led mountain bike rides that will start & end at the Stowe Mountain Studio and offer rides for all riding preferences. At the conclusion of the ride, we will reconvene at Stio Stowe with live music, beverages, light snacks, and a giveaway contest!

Event timing:

• 11:30: Meet up @ Stio Stowe for all riders (water & ride snacks will be available to bring with attendees)
• 12PM: Ride Start (VMBA-led rides will accommodate all styles of riders & break into groups tailored to riding preferences. Rides will start & end at Stowe Mountain Studio (55 Mtn Rd, Stowe VT 05672))
• 2-4PM: Beverages, Music, 20% discounted shopping for VMBA members only, and giveaway contest!
• 3:30PM: Giveaway winner selected
• 4PM: Event end

Giveaway Details:

• (1) OPR Short & (1) Hylas Hooded Pullover (winner’s choice of size and color)
• 2026 or 2027 VMBA Membership
• VMBA Merch Pack: T-Shirt, Bivo x VMBA water bottle, and VMBA playing cards

All event attendees will be able to enter giveaway at no cost. Donations to VMBA & Stowe Trails Partnership will allow attendees additional giveaway entries ($5 = 1 additional entry, $10 = 3 additional entries, $20 = 10 additional entries)

Giveaway winner must be present at 3:30PM winner selection during event hours.

** in-store discount will apply for VMBA members only. VMBA memberships will be available for purchase during event hours.